Financing – Businesses
Creative Marketing/Financing – Businesses
In dealing with a wide range of business types I have watched different businesses take a lot of creative approaches to improve business. I’ve had auto repair shops do things like hire a decorator to remodel waiting areas or to decorate the restrooms because statistics show them that a large percentage cars are being bought in for service by women. They feel it is very important to keep the waiting area and restrooms fresh and clean to offer a shop that women will be comfortable coming into. And in many of these cases the shop owner never even thought about how the shop looked before, he only cared about doing quality auto repairs.
More auto shops are looking for Customer Financing to help their customers who need “emergency” short-term financing to get and keep their vehicles on the road. This has proven to be an extremely effective way to attract new customers as well as up-selling existing customers on repairs that they need.
Now owners are in many cases paying attention to “other” details, like what will attract new customers. Owners are focused on what they can do in their advertising that will differentiate them from the competition.
You see restaurants offering special discounts that you never would have seen two-three years ago.
We see more medical offices offering Customer Financing programs in addition to programs, like Care Credit, GE and Chase that are based on a patients credit rating because they are finding that even some of their patients that last year had great credit have run into issues that have left them with less than perfect credit now. And that patient will no longer quality for financing that require a 650 or better FICO. They need an alternative to help those without great credit to get financing for needed health care.
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